Wednesday, June 26, 2019

Segmenting frequent flyer loyalty member databases

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...

Ensuring CRM Data Is Fit For Purpose

  In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...