Positioning Airline Loyalty Programs for New Value Creation
This is my favourite podcast so far in 2022. Let's Talk Loyalty host, Paula Thomas, has a powerful conversation with loyalty industry heavyweight Mark...
Creating a new airline loyalty status tier [Part Two]
Creating a new airline loyalty status tier - part two
In the previous paper, creating a new airline loyalty status tier - part one, we...
Breakage vs Engagement: The Financial Question for Loyalty Programs
Airline loyalty breakage is growing discussion point for many frequent flyer programs
Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
Joy – The New Airline Loyalty Metric
Airline feedback is broken. Everyone knows it, but nobody will admit it.
Customer feedback surveys with static questions that demonstrate the airline has no idea...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...
Loyalty & Revenue Management – The Super Duo
"Show me the money!"
That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...
Status Match Would Be The Cover Photo of An Airlines Dating Profile
Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast.
Consider online dating,...
Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
Cathay Pacific Marco Polo Program Changes
Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016.
These changes have...
IHG turns its back on loyal OTA guests
Intercontinental Hotel Group (IHG) is the latest major global hotel chain to cut off loyalty perks for elite loyalty members who make their reservations...
Will airlines & hotels ever end the unlimited free elite status extensions?
Over the past two years -Â airlines, hotels and travel companies extended complimentary status for elites because, Covid.
These elite status extensions were mainly justified...
Making Loyalty Programs Work Harder for Airline and Hospitality Brands
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...
Leadership Interview: Reinventing Loyalty Programs
Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs.
In the Loyalty Leaders Insights discussion series, we...
Drive New Revenue by Adding Elite Benefits
What if frequent flyer programs could drive new revenue by adding elite benefits?
This scenario is one I've been hypothesizing recently.
Airline and hotel loyalty program...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
Simple Actions To Increase Loyalty Revenue
Increase loyalty revenue with these simple tips
My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...
Leadership Interview: Frontier Airlines Insights
"MASSIVELY INSIGHTFUL - Something all airlines can learn from". That is how Aviation Festival Americas organisers described the recent "What's the Status of Status"...
Reimagining customer loyalty: Why it’s about more than just a card
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of...
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
Airline Loyalty is a C-Level Role
In 2020 -Â United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...
Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...
Loyalty Status Matching – What’s the Future?
According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent.
With no way to know how many times...
Leadership Interview: Can Airlines Have Too Many Elite Members?
Can airlines and hotel loyalty programs have too many elite members?
What happens to the core business when programs are top-heavy on elites?
Does the core...
Velocity Frequent Flyer Program Updates
Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week.
Most notably are...
Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
