Love is the answer for the travel industry
Something is absent from airline marketing messages in 2020.
Something that airlines have spent the better part of the last century branding customers with.
That something...
Airlines – Wakeup and Smell the Money
Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries - and...
The 4 Keys to Running a Future Successful Airline
The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who've always wanted to be millionaires.
With...
Will airlines & hotels ever end the unlimited free elite status extensions?
Over the past two years -Â airlines, hotels and travel companies extended complimentary status for elites because, Covid.
These elite status extensions were mainly justified...
Stop Chasing Millennials. Instead, use data to drive marketing
Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs.
It is amazing how...
Leadership Interview: Can Airlines Have Too Many Elite Members?
Can airlines and hotel loyalty programs have too many elite members?
What happens to the core business when programs are top-heavy on elites?
Does the core...