Len Llaguno Archives - Travel Data Daily https://www.traveldatadaily.com/tag/len-llaguno/ For Travel Industry Loyalty Professionals Thu, 25 Mar 2021 16:20:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 https://www.traveldatadaily.com/wp-content/uploads/2016/11/cropped-tdd-logo-trans-1-150x150.png Len Llaguno Archives - Travel Data Daily https://www.traveldatadaily.com/tag/len-llaguno/ 32 32 Leadership Interview: Managing Liability, Engagement & Redemptions https://www.traveldatadaily.com/liability-engagement-redemptions/ Sat, 25 Apr 2020 20:39:23 +0000 https://www.traveldatadaily.com/?p=2487 Loyalty Financial Managemnet

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty Programs to strike the right balance between financial and non-financial objectives, and is there a greater purpose which can be served at this time? On this weeks Loyalty Leaders Insights […]

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]]> Breakage vs Engagement: The Financial Question for Loyalty Programs https://www.traveldatadaily.com/breakage-engagement-loyalty/ Thu, 19 Oct 2017 13:34:19 +0000 https://www.traveldatadaily.com/?p=2013

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno – Founder and CEO of SnapShotML, firm providing a financial measurement for loyalty programs, about the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement. He has spent nearly ten years helping many of the […]

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