With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when […]

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How hotels use data to drive new revenue In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Hotels can use data to remain at the forefront. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to […]

The post 5 Simple Ways Hotels Use Data To Increase Revenue appeared first on Travel Data Daily by Mark Ross-Smith

Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed […]

The post The Future of OTA Loyalty Programs appeared first on Travel Data Daily by Mark Ross-Smith

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimise the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue management strategies were adding between $150-$200 million in annual revenue […]

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