Mark Ross-Smith, Author at Travel Data Daily

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Asia's Leading Airline & Hotel Loyalty Specialist. Mark has over 15 years experience in loyalty and data analytics, driving hundreds of millions in new revenue. Previously heading up Loyalty at Malaysia Airlines, Mark also has experience as CEO in telco and hotel loyalty programs across Asia and Australia.

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 4, 2017

Care and Feeding of Machine Learning in Marketing

Mark Ross-Smith - May 23, 2017

7 Surprising Ways That Airlines Mine Personal Data

Mark Ross-Smith - May 1, 2017

Propensity Modelling - Travel Data Daily

Audience Segmentation – Propensity & Behavioral Scoring

Mark Ross-Smith - April 24, 2017

Stop chasing millennials. Instead, use data to drive marketing

Mark Ross-Smith - April 17, 2017

How Big Data Is Driving Loyalty Program Revenue

Mark Ross-Smith - March 21, 2017

Interview with Airbnb host management platform, GuestReady

Mark Ross-Smith - March 16, 2017

Hacking the American Express Big Data System for your advantage

Mark Ross-Smith - February 9, 2017

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

Mark Ross-Smith - January 19, 2017

How to create a 360-degree customer view using data

Mark Ross-Smith - January 9, 2017

Business Intelligence

5 Simple Ways Hotels Can Use Data To Increase Revenue

Mark Ross-Smith - January 5, 2017

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Mark Ross-Smith - December 27, 2016

Talking Big Data with HotelQuickly

Mark Ross-Smith - December 19, 2016

Dark Data: The billion dollar opportunity

Mark Ross-Smith - December 14, 2016

Uber acquires machine learning startup

Mark Ross-Smith - December 6, 2016

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