Mark Ross-Smith, Author at Travel Data Daily

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Asia's Leading Big Data & Loyalty Commercialization Specialist. 15+ years and hundreds of millions in new revenues generated under my leadership. Former Head of Loyalty with Malaysia Airlines & CEO in telco and hospitality businesses. Now helping travel organisations drive incremental revenue through big data & loyalty.

Measuring Loyalty – Tracking passengers who fly with competing airlines

Mark Ross-Smith - March 18, 2019

How airlines & hotels profit from your data

Mark Ross-Smith - December 28, 2018

Disrupting Airline Loyalty – The billion dollar risk airlines are taking

Mark Ross-Smith - November 22, 2018

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 4, 2017

Care and Feeding of Machine Learning in Marketing

Mark Ross-Smith - May 23, 2017

7 Surprising Ways That Airlines Mine Personal Data

Mark Ross-Smith - May 1, 2017

Propensity Modelling - Travel Data Daily

Audience Segmentation – Propensity & Behavioral Scoring

Mark Ross-Smith - April 24, 2017

Stop chasing millennials. Instead, use data to drive marketing

Mark Ross-Smith - April 17, 2017

How Big Data Is Driving Loyalty Program Revenue

Mark Ross-Smith - March 21, 2017

Interview with Airbnb host management platform, GuestReady

Mark Ross-Smith - March 16, 2017

Hacking the American Express Big Data System for your advantage

Mark Ross-Smith - February 9, 2017

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

Mark Ross-Smith - January 19, 2017

How to create a 360-degree customer view using data

Mark Ross-Smith - January 9, 2017

Business Intelligence

5 Simple Ways Hotels Can Use Data To Increase Revenue

Mark Ross-Smith - January 5, 2017

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Mark Ross-Smith - December 27, 2016

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