Mark Ross-Smith
Mark is CEO of Loyalty Data Co - The Leaders in Loyalty Status Management & Loyalty Data Monetization.
Mark previously headed up Malaysia Airlines Enrich Loyalty Program and has since professionally consulted with major global carriers on loyalty and data projects.
Having published 100+ thought-leadership articles and frequently speaks at airline and loyalty conferences around the world on topics such as big data, monetisation and customer journey transformation.
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Should Airlines & Hotels Extend Elite Status in Times of Crisis?
Extend elite status or Not to extend elite status?
That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
