Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and loyalty program. Cathay Pacific Marco Polo […]

The post Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study] appeared first on Travel Data Daily by Mark Ross-Smith

Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016. These changes have been more than 18 months in the making and today Cathay revealed what the new status earning system will look like. A brief overview of status level changes: I won’t […]

The post Cathay Pacific Marco Polo Program Changes appeared first on Travel Data Daily by Mark Ross-Smith