Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more important now than at any other point in the history of the business. Customers have a choice of which brands they want to transact with, and if your […]

The post Using data intelligence to understand your customers appeared first on Travel Data Daily by Mark Ross-Smith

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Does the program know how much share of wallet is being captured? Which tracking tools does the program have set-up to send […]

The post Measuring Loyalty – Tracking passengers who fly with competing airlines appeared first on Travel Data Daily by Mark Ross-Smith

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline tickets or one that filters millions of credit card miles through the banks? Recently at the Loyalty Event in San Diego, Mike Hecht from Delta noted that they don’t mind whether […]

The post How Airlines Measure Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought provoking and insightful for many aviation industry, business intelligence and travel data professionals. With all the overwhelming feedback and questions I received, I wanted to dig deeper into the big data […]

The post Commercializing frequent flyer program member data appeared first on Travel Data Daily by Mark Ross-Smith