According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times a cardholder has requested matches with competing Loyalty Programs, and no way to verify the cardholders existing status is real – why do Loyalty Programs continue beating down the same […]

The post Loyalty Status Matching – What’s the Future? appeared first on Travel Data Daily by Mark Ross-Smith

Extend elite status or Not to extend elite status? That’s the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft, significant decline in demand, and empty hotel rooms are forcing management to be creative and discover new ways to generate cash, stimulate demand, and in some cases – survive as […]

The post Should Airlines & Hotels Extend Elite Status in Times of Crisis? appeared first on Travel Data Daily by Mark Ross-Smith

Pitching your product to an airline loyalty program? Here are 5 tips from someone who has run a global airline loyalty program into the most profitable and successful years for the airline. These tips are brutally honest. No sugar coating today. Put your seat in the upright position, fasten your seatbelt by putting the buckle […]

The post 5 Tips For Pitching Your Product To An Airline Loyalty Program appeared first on Travel Data Daily by Mark Ross-Smith

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and loyalty program. Cathay Pacific Marco Polo […]

The post Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study] appeared first on Travel Data Daily by Mark Ross-Smith

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49 billion fuel-hedging loss in the first half of 2016, which has hurt the airline’s profitability. The second biggest expense for an airline is human […]

The post Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays? appeared first on Travel Data Daily by Mark Ross-Smith

Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016. These changes have been more than 18 months in the making and today Cathay revealed what the new status earning system will look like. A brief overview of status level changes: I won’t […]

The post Cathay Pacific Marco Polo Program Changes appeared first on Travel Data Daily by Mark Ross-Smith