Airlines across the globe remain focused on maximizing utility of their existing digital assets, including their highly lucrative loyalty programs, which in the US alone, generated more than $10B in earnings in 2015. One major gripe of travellers who rack up miles with the airline loyalty programs is the ability to find and redeem an […]

The post How To Monetize Award Inventory in the Age of Data-Driven Travel appeared first on Travel Data Daily by Mark Ross-Smith