Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed […]

The post The Future of OTA Loyalty Programs appeared first on Travel Data Daily by Mark Ross-Smith

Virgin Australia’s loyalty program – Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week. Most notably are changes made to status credit earning which contribute towards elite status and take effect from January 30, 2017. Read the full list of changes from Velocity here. Velocity noted that […]

The post Velocity Frequent Flyer Program Updates appeared first on Travel Data Daily by Mark Ross-Smith

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking benefits, adding ever more complex learning rules, for implementing immediate rules and restrictions without notice, for not giving me any points when being loyal to the alliance on an […]

The post The Perfect Frequent Flyer Program appeared first on Travel Data Daily by Mark Ross-Smith