Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that […]

The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Frequent Flyer Tracking Metrics Do your frequent flyers go out of their way to spend more with the airline? […]

The post Using Loyalty Game Mechanics to Increase Revenue Per Seat appeared first on Travel Data Daily by Mark Ross-Smith