Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more important now than at any other point in the history of the business. Customers have a choice of which brands they want to transact with, and if your […]

The post Using data intelligence to understand your customers appeared first on Travel Data Daily by Mark Ross-Smith

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Does the program know how much share of wallet is being captured? Which tracking tools does the program have set-up to send […]

The post Measuring Loyalty – Tracking passengers who fly with competing airlines appeared first on Travel Data Daily by Mark Ross-Smith

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in sales every year. They are the pinnacle of all loyalty programs, and they’re what every company dreams their loyalty program could be like- scalable, highly profitable, technology-driven, and with access […]

The post Disrupting Airline Loyalty – The billion dollar risk airlines are taking appeared first on Travel Data Daily by Mark Ross-Smith

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the balance sheet. Lots of folks have reached out with questions around Breakage, and the role it plays (or should play) in loyalty program management. Let’s take a look at breakage, how […]

The post Breakage: Good or Bad for Loyalty Programs? appeared first on Travel Data Daily by David Feldman

What if frequent flyer programs could drive new revenue by adding elite benefits? This scenario is one I’ve been hypothesizing recently. Airline and hotel loyalty program managers around the world seem hell bent on removing benefits, limiting access, restricted lounges and decreasing the miles earned by the frequent flyer. All to cut costs or try […]

The post Drive New Revenue by Adding Elite Benefits appeared first on Travel Data Daily by Mark Ross-Smith