This is my favourite podcast so far in 2022. Let’s Talk Loyalty host, Paula Thomas, has a powerful conversation with loyalty industry heavyweight Mark Ross-Smith. While Mark currently heads up StatusMatch.com, a global status management firm that works with some of the worlds largest airline brands, Mark remains one of the top industry thought-leaders and […]

The post Positioning Airline Loyalty Programs for New Value Creation appeared first on Travel Data Daily by David Feldman

Can airlines and hotel loyalty programs have too many elite members? What happens to the core business when programs are top-heavy on elites? Does the core business generate more revenue, or is there a drop-off in status attractiveness? These are some of the questions I asked two of smartest minds in the airline loyalty industry […]

The post Leadership Interview: Can Airlines Have Too Many Elite Members? appeared first on Travel Data Daily by David Feldman

Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs. In the Loyalty Leaders Insights discussion series, we seek out the smartest minds in loyalty and dig deep to uncover their thoughts on the most relevant topics that can assist loyalty program managers. Following the live WebCast, I […]

The post Leadership Interview: Reinventing Loyalty Programs appeared first on Travel Data Daily by David Feldman

The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers. In the Loyalty Leaders Insights discussion, we went all-out and hit our panellists with tough questions on Balancing Member Value vs Program Profits, to deep-dive into serious questions that the loyalty industry is addressing. While in the current environment, […]

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Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty Programs to strike the right balance between financial and non-financial objectives, and is there a greater purpose which can be served at this time? On this weeks Loyalty Leaders Insights […]

The post Leadership Interview: Managing Liability, Engagement & Redemptions appeared first on Travel Data Daily by David Feldman

The Loyalty Summit hosted the first in a series of online webinar events, with the recent event titled The Importance of Loyalty in a Time of Crisis. The turn-out for the launch event was beyond our expectations, and the 60-minute dual-panellist interview format was a great success. The core theme for the webinar discussed aspects […]

The post Leadership Interview: The Importance of Loyalty in a Time of Crisis appeared first on Travel Data Daily by David Feldman

Consider today’s problem… You take a flight to see family for Christmas, and you earn some frequent flyer miles…You buy a coffee from Starbucks once or twice…You fill up with fuel from a Shell station and sign up for their fuel rewards program…You purchase something at a store and the cashier gets you to sign […]

The post Airline Loyalty Blockchain – Is it all hype? appeared first on Travel Data Daily by David Feldman

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno – Founder and CEO of SnapShotML, firm providing a financial measurement for loyalty programs, about the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement. He has spent nearly ten years helping many of the […]

The post Breakage vs Engagement: The Financial Question for Loyalty Programs appeared first on Travel Data Daily by David Feldman

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the balance sheet. Lots of folks have reached out with questions around Breakage, and the role it plays (or should play) in loyalty program management. Let’s take a look at breakage, how […]

The post Breakage: Good or Bad for Loyalty Programs? appeared first on Travel Data Daily by David Feldman

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent flyer miles outstanding. Those miles represented a total liability of around $2.45 billion. Many folks see this “debt” as a threat to the viability of the airline and the frequent […]

The post Are frequent flyer miles a liability for FFPs? appeared first on Travel Data Daily by David Feldman

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of loyalty/disloyalty, responses to promotions and other incentives. We know their favorite seat, their favorite day to fly, their preferred car hire, hotel, grocery store, their favorite wine, who they travel with, […]

The post Bad Data: When Big Data Lets You Down appeared first on Travel Data Daily by David Feldman