Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit where ‘data’ is the conference buzzword Like the typing pool of the 1950s, we will soon wonder why only data experts should deal with data. That’s the view of Mark Shilton, […]

The post Data is everywhere but does it drive strategic decisions in travel? appeared first on Travel Data Daily by News

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position – they begin to build an airline big data profile. Consumer interests, goals, psychometric assessment, your motivations to engage […]

The post How Big Data is Changing The Way We Fly appeared first on Travel Data Daily by Mark Ross-Smith

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimise the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue management strategies were adding between $150-$200 million in annual revenue […]

The post How hotels can use data to generate new revenue appeared first on Travel Data Daily by Mark Ross-Smith

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline tickets or one that filters millions of credit card miles through the banks? Recently at the Loyalty Event in San Diego, Mike Hecht from Delta noted that they don’t mind whether […]

The post How Airlines Measure Loyalty appeared first on Travel Data Daily by Mark Ross-Smith