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Are Asian Hoteliers Today Overwhelmed by Data?

American Airlines Going ‘Back to Basics’ To Prep For Big Data

How do you set Return-on-Investment expectations for Analytics projects?

How Big Data Helps Boost Marketing Conversion Rates

Hotel Loyalty Programs

Disrupting loyalty: How can hotels become enablers, not just destinations?

Best time to book AirBNB – A look at the numbers

Metrics to measure airline revenue performance

Bad Data Costs United Airlines $1B Annually

Are Predictive Analytics In Marketing Helping The Wrong People?

Business Intelligence

3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

What are actionable insights?

Ensuring CRM Data Is Fit For Purpose

What’s next in travel tech innovation?

Data is everywhere but does it drive strategic decisions in travel?

Loyalty Programs

Reimagining customer loyalty: Why it’s about more than just a card

Priceline Group predicts rise of travel besties – smart tech that...

70% of millennials would use Uber to ‘go out’

loyalty predictions 2022

Airline Loyalty Predictions for 2022

Mark Ross-Smith

Each year I review past loyalty predictions and make new predictions for the upcoming 12 months. The report card for my 2021 predictions is 4...

frequent flyer status extension

Will airlines & hotels ever end the unlimited free elite status...

Minding the Machines

Leadership Interview – Building Data Science Teams

the magic of loyalty

The Magic of Loyalty

Airline Loyalty Business

Airlines – Wakeup and Smell the Money