loyalty Archives - Travel Data Daily https://www.traveldatadaily.com/tag/loyalty/ For Travel Industry Loyalty Professionals Thu, 05 Jan 2017 14:25:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 https://www.traveldatadaily.com/wp-content/uploads/2016/11/cropped-tdd-logo-trans-1-150x150.png loyalty Archives - Travel Data Daily https://www.traveldatadaily.com/tag/loyalty/ 32 32 Reimagining customer loyalty: Why it’s about more than just a card https://www.traveldatadaily.com/customer-loyalty-not-just-a-card/ Thu, 24 Nov 2016 00:00:55 +0000 http://www.traveldatadaily.com/?p=427

There are indications that the level of interest towards brand loyalty remains increasingly strong. Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession. It comes as no surprise, as macro-economic forces drive customers to seek better value in some of the more […]

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]]> How Airlines Measure Loyalty https://www.traveldatadaily.com/how-airlines-measure-loyalty/ Wed, 05 Oct 2016 02:13:29 +0000 http://traveldatadaily.com/?p=236

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline tickets or one that filters millions of credit card miles through the banks? Recently at the Loyalty Event in San Diego, Mike Hecht from Delta noted that they don’t mind whether […]

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