“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands. The industry powerhouse behind companies such as Booking.com and Kayak reckons one of the key trends to affect the consumer landscape over the course of the next 12 months will be how […]

The post Priceline Group predicts rise of travel besties – smart tech that understands traveller needs appeared first on Travel Data Daily by News

Intercontinental Hotel Group (IHG) is the latest major global hotel chain to cut off loyalty perks for elite loyalty members who make their reservations through an OTA after January 1, 2017. TravelDataDaily spoke with a top manager from a major Hong Kong hotel chain, who revealed that while more than 50% of their room nights […]

The post IHG turns its back on loyal OTA guests appeared first on Travel Data Daily by Mark Ross-Smith

Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed […]

The post The Future of OTA Loyalty Programs appeared first on Travel Data Daily by Mark Ross-Smith