Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for […]

The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith

Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that […]

The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

Data monetization — the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and Dianne Robillos from Qatar Airways. Airlines and their Loyalty Programs are facing renewed pressure to be the heroes of the airline comeback story — and rightly so — airline elite […]

The post Leadership Interview: Qatar Airways & Mastercard on Monetizing Data appeared first on Travel Data Daily by Mark Ross-Smith

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times a cardholder has requested matches with competing Loyalty Programs, and no way to verify the cardholders existing status is real – why do Loyalty Programs continue beating down the same […]

The post Loyalty Status Matching – What’s the Future? appeared first on Travel Data Daily by Mark Ross-Smith

“Show me the money!” That’s what Jerry Maguire says to keep his Client in Cameron Crowe’s 1996 film starring Tom Cruise in which Jerry, a sports agent, is let go by his employer and finds his own way. It’s also an excellent mindset for those seeking successful airline careers. Over the last 40 years, the […]

The post Loyalty & Revenue Management – The Super Duo appeared first on Travel Data Daily by Oliver Ranson