The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35% stake in Velocity for AUD $700M. Read the full ASX release here. In 2014, Virgin Australia Holdings Limited (VHA) sold a 35% stake in Velocity to Affinity Partners for $336M, […]

The post Virgin Australia to buy back 35% stake in Velocity for $700M appeared first on Travel Data Daily by Mark Ross-Smith

Creating a new airline loyalty status tier – part two In the previous paper, creating a new airline loyalty status tier – part one, we looked at loyalty member behaviour challenges and how a new elite tier would be viewed from both the program and member perspective. This article picks up where part one left, […]

The post Creating a new airline loyalty status tier [Part Two] appeared first on Travel Data Daily by Mark Ross-Smith