Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast. Consider online dating, and you might imagine gorgeous girls and hunky guys falling in love at first swipe. The reality is not so sweet, as robot profiles, matches that go nowhere and a […]

The post Status Match Would Be The Cover Photo of An Airlines Dating Profile appeared first on Travel Data Daily by Oliver Ranson

In 2020 –  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than the Airline. Last month, American Airlines President Robert Isom shared on a Wolfe Research call that the AAdvantage Loyalty Program is valued at US $18B – $31B. The Delta Air Lines […]

The post Airline Loyalty is a C-Level Role appeared first on Travel Data Daily by Mark Ross-Smith

The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers. In the Loyalty Leaders Insights discussion, we went all-out and hit our panellists with tough questions on Balancing Member Value vs Program Profits, to deep-dive into serious questions that the loyalty industry is addressing. While in the current environment, […]

The post Leadership Interview: Balancing Member Value vs Program Profits appeared first on Travel Data Daily by David Feldman

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty Programs to strike the right balance between financial and non-financial objectives, and is there a greater purpose which can be served at this time? On this weeks Loyalty Leaders Insights […]

The post Leadership Interview: Managing Liability, Engagement & Redemptions appeared first on Travel Data Daily by David Feldman

The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and themes to aid the industry in a healthy recovery. Joining the Aviation Festival Asia Loyalty webinar are two of Asia’s top airline loyalty experts, Nik Laming and Mark Ross-Smith. The key […]

The post Leadership Interview: Time For A Loyalty Reboot appeared first on Travel Data Daily by Nik Laming

A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models in our current COVID-19 environment. These are unprecedented times and any model built on historical data is going to have a tough time predicting how things are going to emerge in the future. […]

The post Loyalty Program Liability Management in the Age of COVID-19 appeared first on Travel Data Daily by Len llaguno