Len llaguno
Founder and Managing Partner at KYROS Insights. Credentialed actuary. For the past decade, I've focused almost entirely on actuarial analytics to support loyalty programs liabilities. I've worked with many of the world’s largest brands in the hotel, airline, OTA and credit card industries. I help quantify program liabilities for financial reporting, and leverage actuarial analytics to optimize the ROI the program generates.
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
