The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you […]

The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith

Extend elite status or Not to extend elite status? That’s the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft, significant decline in demand, and empty hotel rooms are forcing management to be creative and discover new ways to generate cash, stimulate demand, and in some cases – survive as […]

The post Should Airlines & Hotels Extend Elite Status in Times of Crisis? appeared first on Travel Data Daily by Mark Ross-Smith

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total passenger loyalty? Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not […]

The post Shadow Loyalty Members – The Revenue Hiding in Plane Sight appeared first on Travel Data Daily by Mark Ross-Smith