I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in […]

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Data monetization — the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and Dianne Robillos from Qatar Airways. Airlines and their Loyalty Programs are facing renewed pressure to be the heroes of the airline comeback story — and rightly so — airline elite […]

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Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – how much top-line revenue that data can generate versus what income could be generated without that data. That is why investors, financial analysts and board […]

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How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry. Cathay Pacific had 9.4M accounts compromised. British Airways had 380,000 card payments breached. Raddison hotels had up to 10% loyalty program accounts compromised. Hyatt twice […]

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Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my first loyalty segmentation article, I wrote about how to segment frequent flyer loyalty members based on demographics, account profile data and status levels […]

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Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49 billion fuel-hedging loss in the first half of 2016, which has hurt the airline’s profitability. The second biggest expense for an airline is human […]

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Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new division of Uber dedicated to cutting-edge research in artificial intelligence and machine learning. Leading this division is AI research and machine learning startup Geometric Intelligence, whose 15 members will form the […]

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