Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that […]

The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith

In 2020 –  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than the Airline. Last month, American Airlines President Robert Isom shared on a Wolfe Research call that the AAdvantage Loyalty Program is valued at US $18B – $31B. The Delta Air Lines […]

The post Airline Loyalty is a C-Level Role appeared first on Travel Data Daily by Mark Ross-Smith

Pitching your product to an airline loyalty program? Here are 5 tips from someone who has run a global airline loyalty program into the most profitable and successful years for the airline. These tips are brutally honest. No sugar coating today. Put your seat in the upright position, fasten your seatbelt by putting the buckle […]

The post 5 Tips For Pitching Your Product To An Airline Loyalty Program appeared first on Travel Data Daily by Mark Ross-Smith

Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it’s at today? Could we have predicted that airlines would buy-back loyalty programs they once had sold to third parties? Could we have predicted that United Airlines would stop rewarding members based on distance? Okay, yes, we probably […]

The post 5 Predictions for Airline Loyalty in 2020 appeared first on Travel Data Daily by Mark Ross-Smith

Breakdown of the United Airlines MileagePlus Program Changes. Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing. The program will be moving away from fixed Saver and Everyday fixed miles rates, and removing the award chart. That means MileagePlus members will lose transparency on the number of miles required […]

The post United Airlines Breakdown: MileagePlus Loyalty Program Changes appeared first on Travel Data Daily by Mark Ross-Smith and David Feldman

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote from Scott Kirby, President, United Airlines at the time of the airline’s Third Quarter Earnings Call, October 2016. “In July as United was seeing stronger demand and bookings were coming […]

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