Mark Ross-Smith and David Feldman
Mark Ross-Smith and David Feldman are FFP experts with New World Loyalty.
Mark previously headed up Enrich & Loyalty at Malaysia Airlines, recognised speaker, author, and industry thought leader on loyalty and big data.
David is the Director of Loyalty Intelligence at Radisson Hotel Group and has extensive experience in program design, financials and economics.
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
