According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times a cardholder has requested matches with competing Loyalty Programs, and no way to verify the cardholders existing status is real – why do Loyalty Programs continue beating down the same […]

The post Loyalty Status Matching – What’s the Future? appeared first on Travel Data Daily by Mark Ross-Smith

Extend elite status or Not to extend elite status? That’s the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft, significant decline in demand, and empty hotel rooms are forcing management to be creative and discover new ways to generate cash, stimulate demand, and in some cases – survive as […]

The post Should Airlines & Hotels Extend Elite Status in Times of Crisis? appeared first on Travel Data Daily by Mark Ross-Smith

Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number of travel sites. Charles Wang, Regional Head of Advisory Services, IDeaS Revenue Solutions, spoke with 4Hoteliers and shared some insights on the topic of big data. Are Asian hoteliers today overwhelmed […]

The post Are Asian Hoteliers Today Overwhelmed by Data? appeared first on Travel Data Daily by News

How hotels use data to drive new revenue In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Hotels can use data to remain at the forefront. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to […]

The post 5 Simple Ways Hotels Use Data To Increase Revenue appeared first on Travel Data Daily by Mark Ross-Smith

The location is everything in the hotel world. But are hotels doing enough to make the most of their locations and enable better experiences for guests? Power to the people In recent months Futurice has created eight retail trends that focus on a 2020 vision for the retail and consumer markets. One of these trends […]

The post Disrupting loyalty: How can hotels become enablers, not just destinations? appeared first on Travel Data Daily by News

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is leveraging the tools and insights which data can provide. TDD: What is your role at HotelQuickly and what are you responsible for? Christian: I’m co-founder and Chief Marketing Officer. As a co-founder […]

The post Talking Big Data with HotelQuickly appeared first on Travel Data Daily by Mark Ross-Smith

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the backdrop of ongoing regulatory battles, discrimination debates, and fresh product lauches aimed at owning more of travelers’ trips. As of March, some 32 of the 59 largest U.S. cities (54 percent), for example, had […]

The post 3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings appeared first on Travel Data Daily by News

Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit where ‘data’ is the conference buzzword Like the typing pool of the 1950s, we will soon wonder why only data experts should deal with data. That’s the view of Mark Shilton, […]

The post Data is everywhere but does it drive strategic decisions in travel? appeared first on Travel Data Daily by News

“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands. The industry powerhouse behind companies such as Booking.com and Kayak reckons one of the key trends to affect the consumer landscape over the course of the next 12 months will be how […]

The post Priceline Group predicts rise of travel besties – smart tech that understands traveller needs appeared first on Travel Data Daily by News

Intercontinental Hotel Group (IHG) is the latest major global hotel chain to cut off loyalty perks for elite loyalty members who make their reservations through an OTA after January 1, 2017. TravelDataDaily spoke with a top manager from a major Hong Kong hotel chain, who revealed that while more than 50% of their room nights […]

The post IHG turns its back on loyal OTA guests appeared first on Travel Data Daily by Mark Ross-Smith

Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed […]

The post The Future of OTA Loyalty Programs appeared first on Travel Data Daily by Mark Ross-Smith

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimise the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue management strategies were adding between $150-$200 million in annual revenue […]

The post How hotels can use data to generate new revenue appeared first on Travel Data Daily by Mark Ross-Smith

Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why they shut up shop. While ultimately it’s a series of events which lead to the downfall of any business, and I am under no illusions on other contributing factors which played […]

The post Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions appeared first on Travel Data Daily by Mark Ross-Smith