A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models in our current COVID-19 environment. These are unprecedented times and any model built on historical data is going to have a tough time predicting how things are going to emerge in the future. […]

The post Loyalty Program Liability Management in the Age of COVID-19 appeared first on Travel Data Daily by Len llaguno

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty programs rather than outside-of-the box reboots, which is where the big opportunities lie. Two trends offer travel marketers a chance to take a quantum leap. First, is that travel points earned […]

The post Loyalty for Everyone – Does it Pay Dividends? appeared first on Travel Data Daily by Carolyn Corda

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35% stake in Velocity for AUD $700M. Read the full ASX release here. In 2014, Virgin Australia Holdings Limited (VHA) sold a 35% stake in Velocity to Affinity Partners for $336M, […]

The post Virgin Australia to buy back 35% stake in Velocity for $700M appeared first on Travel Data Daily by Mark Ross-Smith

Consider today’s problem… You take a flight to see family for Christmas, and you earn some frequent flyer miles…You buy a coffee from Starbucks once or twice…You fill up with fuel from a Shell station and sign up for their fuel rewards program…You purchase something at a store and the cashier gets you to sign […]

The post Airline Loyalty Blockchain – Is it all hype? appeared first on Travel Data Daily by David Feldman

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno – Founder and CEO of SnapShotML, firm providing a financial measurement for loyalty programs, about the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement. He has spent nearly ten years helping many of the […]

The post Breakage vs Engagement: The Financial Question for Loyalty Programs appeared first on Travel Data Daily by David Feldman

NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually seen as numeric quantitative data, but in many contexts, that’s not a sufficient descriptor. Let’s take online shopping as an example. We browse online for the best prices, visit retail […]

The post Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual appeared first on Travel Data Daily by Jessica Pang

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty […]

The post Loyalty: On the Cusp of Major (R)Evolution appeared first on Travel Data Daily by Charles Ehredt

The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting ever more intense. Just this month, the president of Emirates Airlines called low-cost, long-haul service a “gathering storm” for the industry and IAG, the parent company of British Airways and Iberia, […]

The post Making Loyalty Programs Work Harder for Airline and Hospitality Brands appeared first on Travel Data Daily by Guy Deslandes

Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new division of Uber dedicated to cutting-edge research in artificial intelligence and machine learning. Leading this division is AI research and machine learning startup Geometric Intelligence, whose 15 members will form the […]

The post Uber acquires machine learning startup appeared first on Travel Data Daily by Mark Ross-Smith