The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you […]

The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that […]

The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith

Can airlines and hotel loyalty programs have too many elite members? What happens to the core business when programs are top-heavy on elites? Does the core business generate more revenue, or is there a drop-off in status attractiveness? These are some of the questions I asked two of smartest minds in the airline loyalty industry […]

The post Leadership Interview: Can Airlines Have Too Many Elite Members? appeared first on Travel Data Daily by David Feldman

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times a cardholder has requested matches with competing Loyalty Programs, and no way to verify the cardholders existing status is real – why do Loyalty Programs continue beating down the same […]

The post Loyalty Status Matching – What’s the Future? appeared first on Travel Data Daily by Mark Ross-Smith

Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs. In the Loyalty Leaders Insights discussion series, we seek out the smartest minds in loyalty and dig deep to uncover their thoughts on the most relevant topics that can assist loyalty program managers. Following the live WebCast, I […]

The post Leadership Interview: Reinventing Loyalty Programs appeared first on Travel Data Daily by David Feldman

What is the new normal for the aviation industry? Are we destined for an eternity of wearing masks, social distancing, quarantine periods, Government restrictions? Is the aviation industry doomed? Will flight schedules be back to 1930s levels? How the heck does all of this happen? What can we do as a collective to overcome current […]

The post The Travel Industry Will Soar One Day Again Soon appeared first on Travel Data Daily by Mark Ross-Smith

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea what the customer experience should be. Very few airline employees have ever held elite status in their career – and that creates a significant disconnect between airline management and loyal […]

The post Joy – The New Airline Loyalty Metric appeared first on Travel Data Daily by Mark Ross-Smith

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty programs rather than outside-of-the box reboots, which is where the big opportunities lie. Two trends offer travel marketers a chance to take a quantum leap. First, is that travel points earned […]

The post Loyalty for Everyone – Does it Pay Dividends? appeared first on Travel Data Daily by Carolyn Corda

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception – new loyalty tiers are exciting! They ooze optimism and are a sign of strength for the loyalty program. In recent years seen a bunch of new airline loyalty tiers hit the market – including some […]

The post Creating a new airline loyalty status tier – [Part One] appeared first on Travel Data Daily by Mark Ross-Smith

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more important now than at any other point in the history of the business. Customers have a choice of which brands they want to transact with, and if your […]

The post Using data intelligence to understand your customers appeared first on Travel Data Daily by Mark Ross-Smith

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in sales every year. They are the pinnacle of all loyalty programs, and they’re what every company dreams their loyalty program could be like- scalable, highly profitable, technology-driven, and with access […]

The post Disrupting Airline Loyalty – The billion dollar risk airlines are taking appeared first on Travel Data Daily by Mark Ross-Smith

AirBnB & Noise data: How the data handshake improves customer experience Data’s value increases when it’s shared, and you can make money by selling it. Sharing data allows marketers to better understand who their best customers are, which consumers they should market to, and with what specific offers. Nesta developed the concept of a ‘datavore’ […]

The post Airbnb & Noise data: How the data handshake improves customer experience appeared first on Travel Data Daily by Ajay Kelkar