Mr Ajay Kelkar has extensive experience in business &marketing across consumer goods, retail and the banking sector. He has a combined business experience of over 25 years across Procter & Gamble, PepsiCo, Shopper’s Stop, and HDFC Bank. Ajay is the Co- founder of Hansa Cequity, a company that helps its client’s build empowered customer relationships. Hansa Cequity helps design engaging customer experiences by leveraging customer information using analytics, technology & marketing communication solutions. Hansa Cequity leverages the power of marketing databases & customer intelligence.