The New Frontier For Loyalty: Making Money Large firms often use the latest buzzwords to make it sound like they know something about loyalty that you don’t. As a loyalty manager, the reality is that you most likely know more about loyalty, are more in tune with your member base, and have your pulse on […]

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Each year I review past loyalty predictions and make new predictions for the upcoming 12 months. The report card for my 2021 predictions is 4 out of 5 transpired throughout the 2021 year. The big one which didn’t happen – yet – ‘a loyalty program will buy/acquire an airline‘ – is coming. Perhaps the call […]

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The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you […]

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Each year I publish in advance my thoughts and insights as to where the travel loyalty industry is heading. While 2020 was a tough one to predict, there were direct target hits, the most notable being #5 prediction for 2020 “Airlines That Neglect Loyalty Will Suffer“. It’s now evident that loyalty programs are worth more […]

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The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

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Increase loyalty revenue with these simple tips My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better use of technology, improve critical and creative thinking within the industry, help programs increase loyalty revenue, and most important of all – so more consumers can have a more rewarding […]

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NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually seen as numeric quantitative data, but in many contexts, that’s not a sufficient descriptor. Let’s take online shopping as an example. We browse online for the best prices, visit retail […]

The post Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual appeared first on Travel Data Daily by Jessica Pang

The on-demand economy is taking off thanks to the likes of Uber and Airbnb. The boom in ride and home-sharing also opens new opportunities for new business to emerge and leverage from the new economy. One such service is GuestReady, an Airbnb Management Agency which empowers Airbnb hosts by providing access to tools and resources […]

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How hotels use data to drive new revenue In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Hotels can use data to remain at the forefront. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to […]

The post 5 Simple Ways Hotels Use Data To Increase Revenue appeared first on Travel Data Daily by Mark Ross-Smith

The (endless) debates over the future of airline distribution often fail to mention the wider context in which they take place. Growth in air travel. And this isn’t just a few percentage points here or there, depending on the region. This growth ratchet expected over the next 20 years is nothing short of extraordinary, in […]

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