I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in […]

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Data monetization — the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and Dianne Robillos from Qatar Airways. Airlines and their Loyalty Programs are facing renewed pressure to be the heroes of the airline comeback story — and rightly so — airline elite […]

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Extend elite status or Not to extend elite status? That’s the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft, significant decline in demand, and empty hotel rooms are forcing management to be creative and discover new ways to generate cash, stimulate demand, and in some cases – survive as […]

The post Should Airlines & Hotels Extend Elite Status in Times of Crisis? appeared first on Travel Data Daily by Mark Ross-Smith

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – how much top-line revenue that data can generate versus what income could be generated without that data. That is why investors, financial analysts and board […]

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Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception – new loyalty tiers are exciting! They ooze optimism and are a sign of strength for the loyalty program. In recent years seen a bunch of new airline loyalty tiers hit the market – including some […]

The post Creating a new airline loyalty status tier – [Part One] appeared first on Travel Data Daily by Mark Ross-Smith

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Frequent Flyer Tracking Metrics Do your frequent flyers go out of their way to spend more with the airline? […]

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How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry. Cathay Pacific had 9.4M accounts compromised. British Airways had 380,000 card payments breached. Raddison hotels had up to 10% loyalty program accounts compromised. Hyatt twice […]

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Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno – Founder and CEO of SnapShotML, firm providing a financial measurement for loyalty programs, about the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement. He has spent nearly ten years helping many of the […]

The post Breakage vs Engagement: The Financial Question for Loyalty Programs appeared first on Travel Data Daily by David Feldman

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and loyalty program. Cathay Pacific Marco Polo […]

The post Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study] appeared first on Travel Data Daily by Mark Ross-Smith

Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my first loyalty segmentation article, I wrote about how to segment frequent flyer loyalty members based on demographics, account profile data and status levels […]

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Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How can we improve our […]

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AirBnB & Noise data: How the data handshake improves customer experience Data’s value increases when it’s shared, and you can make money by selling it. Sharing data allows marketers to better understand who their best customers are, which consumers they should market to, and with what specific offers. Nesta developed the concept of a ‘datavore’ […]

The post Airbnb & Noise data: How the data handshake improves customer experience appeared first on Travel Data Daily by Ajay Kelkar

How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to and companies I advise – from customers so they can build a realistic business case for investment, and from vendors so they can set prices for their offerings. Is there a […]

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Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position – they begin to build an airline big data profile. Consumer interests, goals, psychometric assessment, your motivations to engage […]

The post How Big Data is Changing The Way We Fly appeared first on Travel Data Daily by Mark Ross-Smith

Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why they shut up shop. While ultimately it’s a series of events which lead to the downfall of any business, and I am under no illusions on other contributing factors which played […]

The post Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions appeared first on Travel Data Daily by Mark Ross-Smith