I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in […]

The post Leadership Interview – Building Data Science Teams appeared first on Travel Data Daily by Mark Ross-Smith

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty Programs to strike the right balance between financial and non-financial objectives, and is there a greater purpose which can be served at this time? On this weeks Loyalty Leaders Insights […]

The post Leadership Interview: Managing Liability, Engagement & Redemptions appeared first on Travel Data Daily by David Feldman

“Show me the money!” That’s what Jerry Maguire says to keep his Client in Cameron Crowe’s 1996 film starring Tom Cruise in which Jerry, a sports agent, is let go by his employer and finds his own way. It’s also an excellent mindset for those seeking successful airline careers. Over the last 40 years, the […]

The post Loyalty & Revenue Management – The Super Duo appeared first on Travel Data Daily by Oliver Ranson

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total passenger loyalty? Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not […]

The post Shadow Loyalty Members – The Revenue Hiding in Plane Sight appeared first on Travel Data Daily by Mark Ross-Smith

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – how much top-line revenue that data can generate versus what income could be generated without that data. That is why investors, financial analysts and board […]

The post Monetizing Data: How Much is Airline Loyalty Data Worth? appeared first on Travel Data Daily by Mark Ross-Smith

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception – new loyalty tiers are exciting! They ooze optimism and are a sign of strength for the loyalty program. In recent years seen a bunch of new airline loyalty tiers hit the market – including some […]

The post Creating a new airline loyalty status tier – [Part One] appeared first on Travel Data Daily by Mark Ross-Smith

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Does the program know how much share of wallet is being captured? Which tracking tools does the program have set-up to send […]

The post Measuring Loyalty – Tracking passengers who fly with competing airlines appeared first on Travel Data Daily by Mark Ross-Smith

How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry. Cathay Pacific had 9.4M accounts compromised. British Airways had 380,000 card payments breached. Raddison hotels had up to 10% loyalty program accounts compromised. Hyatt twice […]

The post How airline loyalty programs use big data to drive new revenue appeared first on Travel Data Daily by Mark Ross-Smith

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and loyalty program. Cathay Pacific Marco Polo […]

The post Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study] appeared first on Travel Data Daily by Mark Ross-Smith

Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my first loyalty segmentation article, I wrote about how to segment frequent flyer loyalty members based on demographics, account profile data and status levels […]

The post Audience Fragmentation – Propensity & Behavioural Scoring appeared first on Travel Data Daily by Mark Ross-Smith

Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How can we improve our […]

The post Stop Chasing Millennials. Instead, use data to drive marketing appeared first on Travel Data Daily by Mark Ross-Smith

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some truth to this – a new generation of sophisticated loyalty program engineering is emerging. These new programs are driven by […]

The post How Big Data Is Driving Loyalty Program Revenue appeared first on Travel Data Daily by Mark Ross-Smith

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the success of the much publicized Stop Clicking Around campaign. Jonathon has been with Hilton for over 10 years in business technology roles. For much of […]

The post Talking Data with Hilton: Jonathon Wardman, Vice President CRM appeared first on Travel Data Daily by Mark Ross-Smith

With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when […]

The post Creating a 360-degree customer view using big data appeared first on Travel Data Daily by Mark Ross-Smith

How hotels use data to drive new revenue In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Hotels can use data to remain at the forefront. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to […]

The post 5 Simple Ways Hotels Use Data To Increase Revenue appeared first on Travel Data Daily by Mark Ross-Smith

Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have no shortage of new methods for attracting buyers and boosting sales conversions. Big data is one of these developments, and it has the potential to transform the manner in which advertising […]

The post How Big Data Helps Boost Marketing Conversion Rates appeared first on Travel Data Daily by News

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is leveraging the tools and insights which data can provide. TDD: What is your role at HotelQuickly and what are you responsible for? Christian: I’m co-founder and Chief Marketing Officer. As a co-founder […]

The post Talking Big Data with HotelQuickly appeared first on Travel Data Daily by Mark Ross-Smith

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billion annually in lost […]

The post Dark Data: The billion dollar opportunity appeared first on Travel Data Daily by Mark Ross-Smith

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the backdrop of ongoing regulatory battles, discrimination debates, and fresh product lauches aimed at owning more of travelers’ trips. As of March, some 32 of the 59 largest U.S. cities (54 percent), for example, had […]

The post 3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings appeared first on Travel Data Daily by News

In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the role our phones play in making travel decisions. Key findings: 1. Smartphones are travel guides. More than half of smartphone users turn to their device in I-want-to-go moments. Most often, they’re […]

The post Google reveals how travelers use their smartphone appeared first on Travel Data Daily by Mark Ross-Smith