This is my favourite podcast so far in 2022. Let’s Talk Loyalty host, Paula Thomas, has a powerful conversation with loyalty industry heavyweight Mark Ross-Smith. While Mark currently heads up StatusMatch.com, a global status management firm that works with some of the worlds largest airline brands, Mark remains one of the top industry thought-leaders and […]

The post Positioning Airline Loyalty Programs for New Value Creation appeared first on Travel Data Daily by David Feldman

I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in […]

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When was the last time a loyalty platform vendor said their technology would generate more revenue for your organisation than it costs to buy their product? Don’t laugh. That is the number one question loyalty programs should be asking as part of the RFP process for a new loyalty platform. After all, in a marketplace […]

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Can airlines and hotel loyalty programs have too many elite members? What happens to the core business when programs are top-heavy on elites? Does the core business generate more revenue, or is there a drop-off in status attractiveness? These are some of the questions I asked two of smartest minds in the airline loyalty industry […]

The post Leadership Interview: Can Airlines Have Too Many Elite Members? appeared first on Travel Data Daily by David Feldman

Data monetization — the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and Dianne Robillos from Qatar Airways. Airlines and their Loyalty Programs are facing renewed pressure to be the heroes of the airline comeback story — and rightly so — airline elite […]

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“MASSIVELY INSIGHTFUL – Something all airlines can learn from”.  That is how Aviation Festival Americas organisers described the recent “What’s the Status of Status” Airline Loyalty Discussion Webinar. If you missed the live online event, you can watch the entire 60-minute session via the Aviation Festival Americas website. The key themes discussed on the 1st […]

The post Leadership Interview: Frontier Airlines Insights appeared first on Travel Data Daily by Mark Ross-Smith

Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs. In the Loyalty Leaders Insights discussion series, we seek out the smartest minds in loyalty and dig deep to uncover their thoughts on the most relevant topics that can assist loyalty program managers. Following the live WebCast, I […]

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The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers. In the Loyalty Leaders Insights discussion, we went all-out and hit our panellists with tough questions on Balancing Member Value vs Program Profits, to deep-dive into serious questions that the loyalty industry is addressing. While in the current environment, […]

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Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty Programs to strike the right balance between financial and non-financial objectives, and is there a greater purpose which can be served at this time? On this weeks Loyalty Leaders Insights […]

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The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and themes to aid the industry in a healthy recovery. Joining the Aviation Festival Asia Loyalty webinar are two of Asia’s top airline loyalty experts, Nik Laming and Mark Ross-Smith. The key […]

The post Leadership Interview: Time For A Loyalty Reboot appeared first on Travel Data Daily by Nik Laming

The Loyalty Summit hosted the first in a series of online webinar events, with the recent event titled The Importance of Loyalty in a Time of Crisis. The turn-out for the launch event was beyond our expectations, and the 60-minute dual-panellist interview format was a great success. The core theme for the webinar discussed aspects […]

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Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno – Founder and CEO of SnapShotML, firm providing a financial measurement for loyalty programs, about the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement. He has spent nearly ten years helping many of the […]

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Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number of travel sites. Charles Wang, Regional Head of Advisory Services, IDeaS Revenue Solutions, spoke with 4Hoteliers and shared some insights on the topic of big data. Are Asian hoteliers today overwhelmed […]

The post Are Asian Hoteliers Today Overwhelmed by Data? appeared first on Travel Data Daily by News

The on-demand economy is taking off thanks to the likes of Uber and Airbnb. The boom in ride and home-sharing also opens new opportunities for new business to emerge and leverage from the new economy. One such service is GuestReady, an Airbnb Management Agency which empowers Airbnb hosts by providing access to tools and resources […]

The post Interview with Airbnb host management platform, GuestReady appeared first on Travel Data Daily by Mark Ross-Smith

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the success of the much publicized Stop Clicking Around campaign. Jonathon has been with Hilton for over 10 years in business technology roles. For much of […]

The post Talking Data with Hilton: Jonathon Wardman, Vice President CRM appeared first on Travel Data Daily by Mark Ross-Smith

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is leveraging the tools and insights which data can provide. TDD: What is your role at HotelQuickly and what are you responsible for? Christian: I’m co-founder and Chief Marketing Officer. As a co-founder […]

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