Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast. Consider online dating, and you might imagine gorgeous girls and hunky guys falling in love at first swipe. The reality is not so sweet, as robot profiles, matches that go nowhere and a […]

The post Status Match Would Be The Cover Photo of An Airlines Dating Profile appeared first on Travel Data Daily by Oliver Ranson

Each year I review past loyalty predictions and make new predictions for the upcoming 12 months. The report card for my 2021 predictions is 4 out of 5 transpired throughout the 2021 year. The big one which didn’t happen – yet – ‘a loyalty program will buy/acquire an airline‘ – is coming. Perhaps the call […]

The post Airline Loyalty Predictions for 2022 appeared first on Travel Data Daily by Mark Ross-Smith

Over the past two years –  airlines, hotels and travel companies extended complimentary status for elites because, Covid. These elite status extensions were mainly justified under the premise of ‘goodwill’ – the idea that elites couldn’t requalify for status based on the published program criteria through no fault of their own. Often due to their […]

The post Will airlines & hotels ever end the unlimited free elite status extensions? appeared first on Travel Data Daily by Mark Ross-Smith

The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you […]

The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for […]

The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith

Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that […]

The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes […]

The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith

Can airlines and hotel loyalty programs have too many elite members? What happens to the core business when programs are top-heavy on elites? Does the core business generate more revenue, or is there a drop-off in status attractiveness? These are some of the questions I asked two of smartest minds in the airline loyalty industry […]

The post Leadership Interview: Can Airlines Have Too Many Elite Members? appeared first on Travel Data Daily by David Feldman

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times a cardholder has requested matches with competing Loyalty Programs, and no way to verify the cardholders existing status is real – why do Loyalty Programs continue beating down the same […]

The post Loyalty Status Matching – What’s the Future? appeared first on Travel Data Daily by Mark Ross-Smith

What is the new normal for the aviation industry? Are we destined for an eternity of wearing masks, social distancing, quarantine periods, Government restrictions? Is the aviation industry doomed? Will flight schedules be back to 1930s levels? How the heck does all of this happen? What can we do as a collective to overcome current […]

The post The Travel Industry Will Soar One Day Again Soon appeared first on Travel Data Daily by Mark Ross-Smith

The Loyalty Summit hosted the first in a series of online webinar events, with the recent event titled The Importance of Loyalty in a Time of Crisis. The turn-out for the launch event was beyond our expectations, and the 60-minute dual-panellist interview format was a great success. The core theme for the webinar discussed aspects […]

The post Leadership Interview: The Importance of Loyalty in a Time of Crisis appeared first on Travel Data Daily by David Feldman

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total passenger loyalty? Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not […]

The post Shadow Loyalty Members – The Revenue Hiding in Plane Sight appeared first on Travel Data Daily by Mark Ross-Smith

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea what the customer experience should be. Very few airline employees have ever held elite status in their career – and that creates a significant disconnect between airline management and loyal […]

The post Joy – The New Airline Loyalty Metric appeared first on Travel Data Daily by Mark Ross-Smith

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty programs rather than outside-of-the box reboots, which is where the big opportunities lie. Two trends offer travel marketers a chance to take a quantum leap. First, is that travel points earned […]

The post Loyalty for Everyone – Does it Pay Dividends? appeared first on Travel Data Daily by Carolyn Corda

Pitching your product to an airline loyalty program? Here are 5 tips from someone who has run a global airline loyalty program into the most profitable and successful years for the airline. These tips are brutally honest. No sugar coating today. Put your seat in the upright position, fasten your seatbelt by putting the buckle […]

The post 5 Tips For Pitching Your Product To An Airline Loyalty Program appeared first on Travel Data Daily by Mark Ross-Smith

Increase loyalty revenue with these simple tips My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better use of technology, improve critical and creative thinking within the industry, help programs increase loyalty revenue, and most important of all – so more consumers can have a more rewarding […]

The post Simple Actions To Increase Loyalty Revenue appeared first on Travel Data Daily by Mark Ross-Smith

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Does the program know how much share of wallet is being captured? Which tracking tools does the program have set-up to send […]

The post Measuring Loyalty – Tracking passengers who fly with competing airlines appeared first on Travel Data Daily by Mark Ross-Smith

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in sales every year. They are the pinnacle of all loyalty programs, and they’re what every company dreams their loyalty program could be like- scalable, highly profitable, technology-driven, and with access […]

The post Disrupting Airline Loyalty – The billion dollar risk airlines are taking appeared first on Travel Data Daily by Mark Ross-Smith

As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to properly navigate what is proving to be a complex and evolving path. American Airlines is tackling this by going “back to the basics,” Becky McCarty, the airline’s manager-data management for tech […]

The post American Airlines Going ‘Back to Basics’ To Prep For Big Data appeared first on Travel Data Daily by News

Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to help drive new revenue. In fact, most banks, including American Express, will aggregate their big data insights, and sell this data back out to corporations and governments as business intelligence. […]

The post Hacking the American Express Big Data System for your advantage appeared first on Travel Data Daily by Mark Ross-Smith