Guy Deslandes
25 years of sales and marketing experience in the development of customer loyalty, reward, membership, partnership and affiliate marketing programmes with leading global brands like Virgin Atlantic, Avis, Mastercard, Amex and Visa.
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
