Saturday, November 16, 2019

Measuring Loyalty – Tracking passengers who fly with competing airlines

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...

How airline loyalty programs use big data to drive new revenue

How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised...

Breakage vs Engagement: The Financial Question for Loyalty Programs

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...

Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual

NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...

Are Asian Hoteliers Today Overwhelmed by Data?

Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...

American Airlines Going ‘Back to Basics’ To Prep For Big Data

As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...
Propensity Modelling - Travel Data Daily

Audience Fragmentation – Propensity & Behavioural Scoring

Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...

Stop Chasing Millennials. Instead, use data to drive marketing

Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how...

How Big Data Is Driving Loyalty Program Revenue

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...

Airbnb & Noise data: How the data handshake improves customer experience

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....

Are frequent flyer miles a liability for FFPs?

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
american express black card

Hacking the American Express Big Data System for your advantage

Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...

Creating a 360-degree customer view using big data

With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer's interactions with your...

How do you set Return-on-Investment expectations for Analytics projects?

How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...

5 Simple Ways Hotels Use Data To Increase Revenue

How hotels use data to drive new revenue In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...

How Big Data Helps Boost Marketing Conversion Rates

Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...

Talking Big Data with HotelQuickly

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is...

Metrics to measure airline revenue performance

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote...

Dark Data: The billion dollar opportunity

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...

Bad Data Costs United Airlines $1B Annually

Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...

Are Predictive Analytics In Marketing Helping The Wrong People?

The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...

Bad Data: When Big Data Lets You Down

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...