Audience Fragmentation – Propensity & Behavioural Scoring
Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...
Stop Chasing Millennials. Instead, use data to drive marketing
Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs.
It is amazing how...
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
How do you set Return-on-Investment expectations for Analytics projects?
How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices.
As airlines and their frequent flyer programs gather more...
Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions
Recently, we learned that hotel big data start-up, StayAngel had closed its doors. This is a piece written by the Founder, Mark Ross-Smith, on why...