Saturday, December 5, 2020
Qatar Airways

Leadership Interview: Qatar Airways & Mastercard on Monetizing Data

Data monetization -- the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and...
Status Match

Loyalty Status Matching – What’s the Future?

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times...
Frontier Airlines

Leadership Interview: Frontier Airlines Insights

"MASSIVELY INSIGHTFUL - Something all airlines can learn from".  That is how Aviation Festival Americas organisers described the recent "What's the Status of Status"...
reinvent loyalty

Leadership Interview: Reinventing Loyalty Programs

Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs. In the Loyalty Leaders Insights discussion series, we...
Balancing Loyalty Engagement

Leadership Interview: Balancing Member Value vs Program Profits

The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers. In the Loyalty Leaders Insights discussion, we went all-out...
Loyalty Financial Managemnet

Leadership Interview: Managing Liability, Engagement & Redemptions

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty...

Leadership Interview: Time For A Loyalty Reboot

The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...

Leadership Interview: The Importance of Loyalty in a Time of Crisis

The Loyalty Summit hosted the first in a series of online webinar events, with the recent event titled The Importance of Loyalty in a...
liability management

Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty program models in our current...
Cathay Pacific Extend Elite Status

Should Airlines & Hotels Extend Elite Status in Times of Crisis?

Extend elite status or Not to extend elite status? That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
Loyalty and Revenue Management

Loyalty & Revenue Management – The Super Duo

"Show me the money!" That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...
shadow member loyalty

Shadow Loyalty Members – The Revenue Hiding in Plane Sight

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...
Joy Airline Metric

Joy – The New Airline Loyalty Metric

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea...
loyalty for everyone

Loyalty for Everyone – Does it Pay Dividends?

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty...
airline loyalty programs

5 Tips For Pitching Your Product To An Airline Loyalty Program

Pitching your product to an airline loyalty program? Here are 5 tips from someone who has run a global airline loyalty program into the most...
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...
airline loyalty

5 Predictions for Airline Loyalty in 2020

Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it's at today? Could we have predicted that...
Virgin Australia Velocity

Virgin Australia to buy back 35% stake in Velocity for $700M

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35%...
new elite loyalty tier

Creating a new airline loyalty status tier [Part Two]

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...
new loyalty status tier card

Creating a new airline loyalty status tier – [Part One]

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...
qantas

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members. Last week, Qantas announced an overhaul of the frequent flyer program. The Australian...
loyalty game mechanics

Using Loyalty Game Mechanics to Increase Revenue Per Seat

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...
united mileage plus

United Airlines Breakdown: MileagePlus Loyalty Program Changes

Breakdown of the United Airlines MileagePlus Program Changes. Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing. The program will...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...
changing frequent flyer programs

Should airline management be forced to pay full price for tickets?

Why are frequent flyer programs constantly changing? Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios: You pay full price...

5 Predictions for Airline Loyalty in 2021

Each year I publish in advance my thoughts and insights as to where the travel loyalty industry is heading. While 2020 was a tough one...