Travel Updates
How Big Data Is Driving Loyalty Program Revenue
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...
Big Data
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer's interactions with your competition? Creating a 360-degree customer view is considered the holy...
Loyalty Programs
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...
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Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
Drive New Revenue by Adding Elite Benefits
What if frequent flyer programs could drive new revenue by adding elite benefits?
This scenario is one I've been hypothesizing recently.
Airline and hotel loyalty program...
How Big Data is Changing The Way We Fly
A journey into predictive analytics and how big data will drive up airline ticket prices.
As airlines and frequent flyer programs gather more intelligence on...
How Big Data Helps Boost Marketing Conversion Rates
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
Google reveals how travelers use their smartphone
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
