Travel Updates
Are frequent flyer miles a liability for FFPs?
Are miles a liability for frequent flyer programs?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
Big Data
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
Loyalty Programs
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
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Velocity Frequent Flyer Program Updates
Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week.
Most notably are...
What’s next in travel tech innovation?
The (endless) debates over the future of airline distribution often fail to mention the wider context in which they take place. Growth in air...
Care and Feeding of Machine Learning in Marketing
"Artificial Intelligence, deep learning, machine intelligence-whatever you're doing if you don't understand it - learn it. Because otherwise you're going to be a dinosaur...
3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings
There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...
How hotels can use data to generate new revenue
Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...
