How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...
- Big Data
- Business Intelligence
- Customer Experience
- Frequent Flyer Programs
- Home Sharing
- Hotel Loyalty Programs
- Loyalty Programs
- Machine Learning
- Online Travel Agents
- Revenue Management
- Ride Sharing
Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Every data company boasts its ability to provide actionable insights. Is this term more than marketing? Business Intelligence vs. actionable insights Companies need to track their...
It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. "We need to...
In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...