Travel Updates
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
Big Data
Stop chasing millennials. Instead, use data to drive marketing
It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. "We need to...
Loyalty Programs
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...
Most popular
- All
- AirBNB
- Airlines
- Analytics
- Big Data
- Blockchain
- Business Intelligence
- CRM
- Customer Experience
- Design
- Featured
- Frequent Flyer Programs
- Home Sharing
- Hotel Loyalty Programs
- Hotels
- Innovation
- Insights
- Interviews
- Loyalty Programs
- Machine Learning
- Marketing
- Mobile
- News
- Online Travel Agents
- Revenue Management
- Ride Sharing
- Start-ups
- Technology
- Technology
- Travel
- Uber
More
5 Simple Ways Hotels Can Use Data To Increase Revenue
How hotels use data to drive new revenue
In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...
How Airlines Measure Loyalty
For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Velocity Frequent Flyer Program Updates
Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week.
Most notably are...
Dark Data: The billion dollar opportunity
How can airlines, hotels, and travel companies leverage dark data capabilities?
Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
Cathay Pacific Marco Polo Program Changes
Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016.
These changes have...
