Big Data & Analytics for Airlines, Hospitality & Loyalty

Analytics

Breakage vs Engagement: The Financial Question for Loyalty Programs

David Feldman - October 19, 2017

Design

Making Loyalty Programs Work Harder for Airline and Hospitality Brands

Travel Updates

Frequent Flyer Programs

Are frequent flyer miles a liability for FFPs?

David Feldman - February 15, 2017

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

Hacking the American Express Big Data System for your advantage

February 9, 2017

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

January 19, 2017

How to create a 360-degree customer view using data

January 9, 2017

How do you set Return-on-Investment expectations for Analytics projects?

January 9, 2017

Big Data

AirBNB

Airbnb & Noise data: How the data handshake improves customer experience

Ajay Kelkar - February 20, 2017

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....

5 Simple Ways Hotels Can Use Data To Increase Revenue

January 5, 2017

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

December 27, 2016

Loyalty Programs

Breakage: Good or Bad for Loyalty Programs?

David Feldman - March 27, 2017

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...

How Big Data Is Driving Loyalty Program Revenue

March 21, 2017

Disrupting loyalty: How can hotels become enablers, not just destinations?

December 23, 2016

Stop chasing millennials. Instead, use data to drive marketing

Analytics Mark Ross-Smith - April 17, 2017

It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. "We need to...

Can Uber predict your credit rating?

Big Data Mark Ross-Smith - December 5, 2016

Specific country laws are in place protect the information you provide to companies, cross-border transfer restrictions, and consumer data privacy rights. The pace of...

How hotels can use data to generate new revenue

Big Data Mark Ross-Smith - October 19, 2016

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...

How Airlines Measure Loyalty

Airlines Mark Ross-Smith - October 5, 2016

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Segmenting frequent flyer loyalty member databases

Airlines Mark Ross-Smith - November 19, 2016

Step by step guide on implementing a customer segmentation solution - without paying millions for an enterprise platform. Want to dive deeper than traditional segmentation?...