Big Data & Analytics for Airlines, Hospitality & Loyalty

Analytics

Breakage vs Engagement: The Financial Question for Loyalty Programs

David Feldman - October 19, 2017

Design

Making Loyalty Programs Work Harder for Airline and Hospitality Brands

Travel Updates

Frequent Flyer Programs

Are frequent flyer miles a liability for FFPs?

David Feldman - February 15, 2017

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

Hacking the American Express Big Data System for your advantage

February 9, 2017

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

January 19, 2017

How to create a 360-degree customer view using data

January 9, 2017

How do you set Return-on-Investment expectations for Analytics projects?

January 9, 2017

Big Data

AirBNB

Airbnb & Noise data: How the data handshake improves customer experience

Ajay Kelkar - February 20, 2017

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....

5 Simple Ways Hotels Can Use Data To Increase Revenue

January 5, 2017

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

December 27, 2016

Loyalty Programs

Breakage: Good or Bad for Loyalty Programs?

David Feldman - March 27, 2017

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...

How Big Data Is Driving Loyalty Program Revenue

March 21, 2017

Disrupting loyalty: How can hotels become enablers, not just destinations?

December 23, 2016

Are Asian Hoteliers Today Overwhelmed by Data?

Big Data News - May 11, 2017

Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...

7 Surprising Ways That Airlines Mine Personal Data

Uncategorized Mark Ross-Smith - May 1, 2017

Airlines are becoming smarter at connecting the dots between you, your frequent flyer profile and your online activity - and turning that trail into...

Ensuring CRM Data Is Fit For Purpose

Big Data News - December 1, 2016

In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...

70% of millennials would use Uber to ‘go out’

Ride Sharing News - November 20, 2016

A study by research house ReportLinker found that brand awareness amongst millennials was extremely high, with 96% of respondents mentioning Uber when asked about what product...

Metrics to measure airline revenue performance

Airlines News - December 16, 2016

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote...