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Travel Data Daily

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      How airlines & hotels profit from your data

      Airlines

      Disrupting Airline Loyalty – The billion dollar risk airlines are taking

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      Airline Loyalty Blockchain – Is it all hype?

      Airlines

      American Airlines Going ‘Back to Basics’ To Prep For Big Data

      Airlines

      Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

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      Are Asian Hoteliers Today Overwhelmed by Data?

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      5 Simple Ways Hotels Can Use Data To Increase Revenue

      Hotel Loyalty Programs

      Disrupting loyalty: How can hotels become enablers, not just destinations?

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      Talking Big Data with HotelQuickly

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      3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

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      How airlines & hotels profit from your data

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      Breakage vs Engagement: The Financial Question for Loyalty Programs

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      Diversify the Data in Data-driven Design: Creative Pairings of Quant and…

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      Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

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      Airlines

      How airlines & hotels profit from your data

      Airlines

      Disrupting Airline Loyalty – The billion dollar risk airlines are taking

      Airlines

      Airline Loyalty Blockchain – Is it all hype?

      Analytics

      Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

  • Talking Data
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      Breakage vs Engagement: The Financial Question for Loyalty Programs

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      Are Asian Hoteliers Today Overwhelmed by Data?

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      Interview with Airbnb host management platform, GuestReady

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      Talking Data with Hilton: Jonathon Wardman, Vice President CRM

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      Talking Big Data with HotelQuickly

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Airlines

How airlines & hotels profit from your data

Mark Ross-Smith - December 28, 2018
Airlines

Disrupting Airline Loyalty – The billion dollar risk airlines are taking

Airlines

Airline Loyalty Blockchain – Is it all hype?

Analytics

Breakage vs Engagement: The Financial Question for Loyalty Programs

Design

Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual

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    Big Data

    How Big Data Is Driving Loyalty Program Revenue

    Mark Ross-Smith - March 21, 2017
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    It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...

    Interview with Airbnb host management platform, GuestReady

    March 16, 2017

    Airbnb & Noise data: How the data handshake improves customer experience

    February 20, 2017

    Are frequent flyer miles a liability for FFPs?

    February 15, 2017

    Hacking the American Express Big Data System for your advantage

    February 9, 2017

    Big Data

    Big Data

    How to create a 360-degree customer view using data

    Mark Ross-Smith - January 9, 2017
    0
    How valuable would it be to know everything about your customer's interactions with your competition? Creating a 360-degree customer view is considered the holy...

    How do you set Return-on-Investment expectations for Analytics projects?

    January 9, 2017

    5 Simple Ways Hotels Can Use Data To Increase Revenue

    January 5, 2017

    Loyalty Programs

    Analytics

    Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

    Mark Ross-Smith - July 4, 2017
    0
    Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...

    Loyalty: On the Cusp of Major (R)Evolution

    June 13, 2017

    Making Loyalty Programs Work Harder for Airline and Hospitality Brands

    May 26, 2017

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      Bad Data Costs United Airlines $1B Annually

      Airlines News - December 12, 2016
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      Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...

      Drive New Revenue by Adding Elite Benefits

      Frequent Flyer Programs Mark Ross-Smith - November 19, 2016
      0
      What if frequent flyer programs could drive new revenue by adding elite benefits? This scenario is one I've been hypothesizing recently. Airline and hotel loyalty program...

      How Big Data is Changing The Way We Fly

      Airlines Mark Ross-Smith - October 30, 2016
      0
      A journey into predictive analytics and how big data will drive up airline ticket prices. As airlines and frequent flyer programs gather more intelligence on...

      How Big Data Helps Boost Marketing Conversion Rates

      Big Data News - December 26, 2016
      0
      Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...

      Google reveals how travelers use their smartphone

      Insights Mark Ross-Smith - December 3, 2016
      0
      In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
      Uncategorized

      Care and Feeding of Machine Learning in Marketing

      Mark Ross-Smith - May 23, 2017
      0
      Airlines

      American Airlines Going ‘Back to Basics’ To Prep For Big Data

      News - May 5, 2017
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      Uncategorized

      7 Surprising Ways That Airlines Mine Personal Data

      Mark Ross-Smith - May 1, 2017
      0
      Loyalty Programs

      Breakage: Good or Bad for Loyalty Programs?

      David Feldman - March 27, 2017
      0
      Hotel Loyalty Programs

      Disrupting loyalty: How can hotels become enablers, not just destinations?

      News - December 23, 2016
      0
      Big Data

      Bad Data: When Big Data Lets You Down

      David Feldman - December 7, 2016
      0
      Big Data

      Uber acquires machine learning startup

      Mark Ross-Smith - December 6, 2016
      0
      Big Data

      Ensuring CRM Data Is Fit For Purpose

      News - December 1, 2016
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      Innovation

      What’s next in travel tech innovation?

      News - November 30, 2016
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      Frequent Flyer Programs

      How To Monetize Award Inventory in the Age of Data-Driven Travel

      Mark Ross-Smith - November 28, 2016
      0
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