Travel Updates
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
Big Data
Hacking the American Express Big Data System for your advantage
Hacking American Express? Wait, what?
Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...
Loyalty Programs
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...
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Care and Feeding of Machine Learning in Marketing
"Artificial Intelligence, deep learning, machine intelligence-whatever you're doing if you don't understand it - learn it. Because otherwise you're going to be a dinosaur...
How Big Data Helps Boost Marketing Conversion Rates
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Google reveals how travelers use their smartphone
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
Segmenting frequent flyer loyalty member databases
Step by step guide on implementing a customer segmentation solution - without paying millions for an enterprise platform.
Want to dive deeper than traditional segmentation?...
