How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
- Big Data
- Business Intelligence
- Customer Experience
- Frequent Flyer Programs
- Home Sharing
- Hotel Loyalty Programs
- Loyalty Programs
- Machine Learning
- Online Travel Agents
- Revenue Management
- Ride Sharing
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
How valuable would it be to know everything about your customer's interactions with your competition? Creating a 360-degree customer view is considered the holy...
Recently, we learned that hotel big data start-up, StayAngel had closed its doors. This is a piece written by the Founder, Mark Ross-Smith, on why...
In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...