Travel Updates
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer's interactions with your competition? Creating a 360-degree customer view is considered the holy...
Big Data
Hacking the American Express Big Data System for your advantage
Hacking American Express? Wait, what?
Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...
Loyalty Programs
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
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Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings
There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...
The Future of OTA Loyalty Programs
Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...
What’s next in travel tech innovation?
The (endless) debates over the future of airline distribution often fail to mention the wider context in which they take place. Growth in air...
Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
