How valuable would it be to know everything about your customer's interactions with your competition? Creating a 360-degree customer view is considered the holy...
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...
- Big Data
- Business Intelligence
- Customer Experience
- Frequent Flyer Programs
- Home Sharing
- Hotel Loyalty Programs
- Loyalty Programs
- Machine Learning
- Online Travel Agents
- Revenue Management
- Ride Sharing
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
What if frequent flyer programs could drive new revenue by adding elite benefits? This scenario is one I've been hypothesizing recently. Airline and hotel loyalty program...
A journey into predictive analytics and how big data will drive up airline ticket prices. As airlines and frequent flyer programs gather more intelligence on...
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
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