Big Data & Analytics for Airlines, Hospitality & Loyalty

Analytics

Breakage vs Engagement: The Financial Question for Loyalty Programs

David Feldman - October 19, 2017

Design

Making Loyalty Programs Work Harder for Airline and Hospitality Brands

Travel Updates

Frequent Flyer Programs

Are frequent flyer miles a liability for FFPs?

David Feldman - February 15, 2017

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

Hacking the American Express Big Data System for your advantage

February 9, 2017

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

January 19, 2017

How to create a 360-degree customer view using data

January 9, 2017

How do you set Return-on-Investment expectations for Analytics projects?

January 9, 2017

Big Data

AirBNB

Airbnb & Noise data: How the data handshake improves customer experience

Ajay Kelkar - February 20, 2017

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....

5 Simple Ways Hotels Can Use Data To Increase Revenue

January 5, 2017

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

December 27, 2016

Loyalty Programs

Breakage: Good or Bad for Loyalty Programs?

David Feldman - March 27, 2017

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...

How Big Data Is Driving Loyalty Program Revenue

March 21, 2017

Disrupting loyalty: How can hotels become enablers, not just destinations?

December 23, 2016

Stop chasing millennials. Instead, use data to drive marketing

Analytics Mark Ross-Smith - April 17, 2017

It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. "We need to...

Dark Data: The billion dollar opportunity

Big Data Mark Ross-Smith - December 14, 2016

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...

3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

Business Intelligence News - December 4, 2016

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...

Care and Feeding of Machine Learning in Marketing

Uncategorized Mark Ross-Smith - May 23, 2017

"Artificial Intelligence, deep learning, machine intelligence-whatever you're doing if you don't understand it - learn it. Because otherwise you're going to be a dinosaur...

Velocity Frequent Flyer Program Updates

Airlines Mark Ross-Smith - October 15, 2016

Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week. Most notably are...