AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....
How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...
- Big Data
- Business Intelligence
- Customer Experience
- Frequent Flyer Programs
- Home Sharing
- Hotel Loyalty Programs
- Loyalty Programs
- Machine Learning
- Online Travel Agents
- Revenue Management
- Ride Sharing
Many online travel agencies and search engines claim to know when is the best time to book a flight (with the answer often varying...
How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
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