Travel Updates
Are frequent flyer miles a liability for FFPs?
Are miles a liability for frequent flyer programs?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
Big Data
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
Loyalty Programs
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
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Drive New Revenue by Adding Elite Benefits
What if frequent flyer programs could drive new revenue by adding elite benefits?
This scenario is one I've been hypothesizing recently.
Airline and hotel loyalty program...
Best time to book AirBNB – A look at the numbers
Many online travel agencies and search engines claim to know when is the best time to book a flight (with the answer often varying...
Are Predictive Analytics In Marketing Helping The Wrong People?
The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...
Metrics to measure airline revenue performance
Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon.
Let me start this story with a quote...
How To Monetize Award Inventory in the Age of Data-Driven Travel
Airlines across the globe remain focused on maximizing utility of their existing digital assets, including their highly lucrative loyalty programs, which in the US...
