Travel Updates
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
Big Data
How do you set Return-on-Investment expectations for Analytics projects?
How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
Loyalty Programs
Making Loyalty Programs Work Harder for Airline and Hospitality Brands
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...
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Best time to book AirBNB – A look at the numbers
Many online travel agencies and search engines claim to know when is the best time to book a flight (with the answer often varying...
Dark Data: The billion dollar opportunity
How can airlines, hotels, and travel companies leverage dark data capabilities?
Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
The Future of OTA Loyalty Programs
Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...
How Big Data Helps Boost Marketing Conversion Rates
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
Google reveals how travelers use their smartphone
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
