Monday, November 29, 2021
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...

What are actionable insights?

Every data company boasts its ability to provide actionable insights. Is this term more than marketing? Business Intelligence vs actionable insights Companies need to track their...
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Leadership Interview – Building Data Science Teams

I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines -...