Friday, May 24, 2019

What are actionable insights?

Every data company boasts its ability to provide actionable insights. Is this term more than marketing? Business Intelligence vs actionable insights Companies need to track their...

Commercializing frequent flyer program member data

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...

Can Uber predict your credit rating more accurately than banks?

Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks? What places...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...

Are Predictive Analytics In Marketing Helping The Wrong People?

The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...

3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...

How Airlines Measure Loyalty

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

How Big Data Is Driving Loyalty Program Revenue

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...

Google reveals how travelers use their smartphone

In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...

Segmenting frequent flyer loyalty member databases

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

Dark Data: The billion dollar opportunity

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...

Creating a 360-degree customer view using big data

With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer's interactions with your...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...

How Big Data Helps Boost Marketing Conversion Rates

Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...

Measuring Loyalty – Tracking passengers who fly with competing airlines

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...
Propensity Modelling - Travel Data Daily

Audience Fragmentation – Propensity & Behavioural Scoring

Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...