Google reveals how travelers use their smartphone
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
Using data intelligence to understand your customers
Do you understand your customers?
How do airlines identify customer needs?
How can loyalty programs use that data to improve customer loyalty?
Understanding your customers is more...
How Big Data Is Driving Loyalty Program Revenue
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...
How hotels can use data to generate new revenue
Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...
Creating a 360-degree customer view using big data
With a 360-degree customer view, your company will drive up profits.
How valuable would it be to know everything about your customer's interactions with your...
Creating a new airline loyalty status tier – [Part One]
Creating a new loyalty status tier can make or break loyalty program economics.
From both internal and public perception - new loyalty tiers are exciting!
They...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...
Segmenting frequent flyer loyalty member databases
Step by step guide on segmenting frequent flyer member databases.
Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
Can Uber predict your credit rating more accurately than banks?
Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks?
What places...
Audience Fragmentation – Propensity & Behavioural Scoring
Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...
How Airlines Measure Loyalty
For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Stop Chasing Millennials. Instead, use data to drive marketing
Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs.
It is amazing how...
Talking Data with Hilton: Jonathon Wardman, Vice President CRM
This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...
5 Simple Ways Hotels Use Data To Increase Revenue
How hotels use data to drive new revenue
In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...
What are actionable insights?
Every data company boasts its ability to provide actionable insights. Is this term more than marketing?
Business Intelligence vs actionable insights
Companies need to track their...
Dark Data: The billion dollar opportunity
How can airlines, hotels, and travel companies leverage dark data capabilities?
Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings
There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...