Business Intelligence

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...

How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised...

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...

With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer's interactions with your...

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is...

In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...

Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how...

Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...

Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks? What places...