Simple Actions To Increase Loyalty Revenue
Increase loyalty revenue with these simple tips
My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...
Measuring Loyalty – Tracking passengers who fly with competing airlines
Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics.
What would your frequent flyer program do if the most valuable...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
Status Match Would Be The Cover Photo of An Airlines Dating...
Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast.
Consider online dating,...
