The 4 Keys to Running a Future Successful Airline
The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who've always wanted to be millionaires.
With...
Leadership Interview: Can Airlines Have Too Many Elite Members?
Can airlines and hotel loyalty programs have too many elite members?
What happens to the core business when programs are top-heavy on elites?
Does the core...
Loyalty Status Matching – What’s the Future?
According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent.
With no way to know how many times...
Leadership Interview: Reinventing Loyalty Programs
Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs.
In the Loyalty Leaders Insights discussion series, we...
The Travel Industry Will Soar One Day Again Soon
What is the new normal for the aviation industry?
Are we destined for an eternity of wearing masks, social distancing, quarantine periods, Government restrictions?
Is the...
Joy – The New Airline Loyalty Metric
Airline feedback is broken. Everyone knows it, but nobody will admit it.
Customer feedback surveys with static questions that demonstrate the airline has no idea...
Loyalty for Everyone – Does it Pay Dividends?
Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty...
Creating a new airline loyalty status tier – [Part One]
Creating a new loyalty status tier can make or break loyalty program economics.
From both internal and public perception - new loyalty tiers are exciting!
They...
Using data intelligence to understand your customers
Do you understand your customers?
How do airlines identify customer needs?
How can loyalty programs use that data to improve customer loyalty?
Understanding your customers is more...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
