Saturday, April 20, 2024

How Big Data is Changing The Way We Fly

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more...

Segmenting frequent flyer loyalty member databases

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

How Airlines Measure Loyalty

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Airline Boardroom

Airline Loyalty is a C-Level Role

In 2020 -  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...

Commercializing frequent flyer program member data

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Status Match

Loyalty Status Matching – What’s the Future?

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times...
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