The Future of OTA Loyalty Programs
Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...
Data is everywhere but does it drive strategic decisions in travel?
Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
