Sunday, December 16, 2018

How Big Data is Changing The Way We Fly

A journey into predictive analytics and how big data will drive up airline ticket prices. As airlines and frequent flyer programs gather more intelligence on...

How Airlines Measure Loyalty

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Commercializing frequent flyer program member data

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...