Big Data

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more...

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...