Monday, January 27, 2020
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...

Bad Data Costs United Airlines $1B Annually

Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...

Creating a 360-degree customer view using big data

With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer's interactions with your...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...

Are Predictive Analytics In Marketing Helping The Wrong People?

The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...

Measuring Loyalty – Tracking passengers who fly with competing airlines

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...

Metrics to measure airline revenue performance

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote...

Uber acquires machine learning startup

Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new...

How hotels can use data to generate new revenue

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...

Talking Data with Hilton: Jonathon Wardman, Vice President CRM

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...

Priceline Group predicts rise of travel besties – smart tech that understands traveller needs

“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands. The...
new elite loyalty tier

Creating a new airline loyalty status tier [Part Two]

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...

How Big Data Helps Boost Marketing Conversion Rates

Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...

Stop Chasing Millennials. Instead, use data to drive marketing

Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how...
loyalty game mechanics

Using Loyalty Game Mechanics to Increase Revenue Per Seat

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...

Dark Data: The billion dollar opportunity

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...

Are frequent flyer miles a liability for FFPs?

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

How Big Data is Changing The Way We Fly

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more...

Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual

NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually...

Airbnb & Noise data: How the data handshake improves customer experience

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....
american express black card

Hacking the American Express Big Data System for your advantage

Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...

3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...

Can Uber predict your credit rating more accurately than banks?

Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks? What places...

What are actionable insights?

Every data company boasts its ability to provide actionable insights. Is this term more than marketing? Business Intelligence vs actionable insights Companies need to track their...