Saturday, August 24, 2019

Bad Data: When Big Data Lets You Down

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...

Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions

Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why...

Breakage vs Engagement: The Financial Question for Loyalty Programs

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...

How hotels can use data to generate new revenue

Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...

Are Asian Hoteliers Today Overwhelmed by Data?

Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...

How Big Data is Changing The Way We Fly

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more...

Priceline Group predicts rise of travel besties – smart tech that understands traveller needs

“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands. The...

Ensuring CRM Data Is Fit For Purpose

  In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...

5 Simple Ways Hotels Use Data To Increase Revenue

How hotels use data to drive new revenue In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...
american express black card

Hacking the American Express Big Data System for your advantage

Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...

Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual

NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually...

American Airlines Going ‘Back to Basics’ To Prep For Big Data

As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...

Bad Data Costs United Airlines $1B Annually

Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...

Data is everywhere but does it drive strategic decisions in travel?

Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit...

Can Uber predict your credit rating more accurately than banks?

Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks? What places...

3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...

Airbnb & Noise data: How the data handshake improves customer experience

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....

What are actionable insights?

Every data company boasts its ability to provide actionable insights. Is this term more than marketing? Business Intelligence vs actionable insights Companies need to track their...

Segmenting frequent flyer loyalty member databases

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

Google reveals how travelers use their smartphone

In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...

Stop Chasing Millennials. Instead, use data to drive marketing

Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how...
loyalty game mechanics

Using Loyalty Game Mechanics to Increase Revenue Per Seat

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...
new loyalty status tier card

Creating a new airline loyalty status tier – [Part One]

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...
new elite loyalty tier

Creating a new airline loyalty status tier [Part Two]

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...