Big Data

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is...

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...

With a 360-degree customer view, your company will drive up profits. How valuable would it be to know everything about your customer's interactions with your...

AirBnB & Noise data: How the data handshake improves customer experience Data's value increases when it's shared, and you can make money by selling it....

The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...

Data monetization -- the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and...

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty...

In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...

  In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...

Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...

Extend elite status or Not to extend elite status? That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...

Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs. It is amazing how...

Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit...

Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...

How can airlines, hotels, and travel companies leverage dark data capabilities? Every organization collects, stores and retains portions of dark data. It's the digital equivalent...

NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually...

How hotels use data to drive new revenue In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...