How Big Data Helps Boost Marketing Conversion Rates
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
Priceline Group predicts rise of travel besties – smart tech that understands traveller needs
“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands.
The...
Can Uber predict your credit rating more accurately than banks?
Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks?
What places...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
How do you set Return-on-Investment expectations for Analytics projects?
How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
Shadow Loyalty Members – The Revenue Hiding in Plane Sight
Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...
Hacking the American Express Big Data System for your advantage
Hacking American Express? Wait, what?
Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...
The Magic of Loyalty
The magic of loyalty is something we've all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking...
Stop Chasing Millennials. Instead, use data to drive marketing
Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs.
It is amazing how...
Are Asian Hoteliers Today Overwhelmed by Data?
Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...
Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Leadership Interview – Building Data Science Teams
I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines -...
Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
Bad Data: When Big Data Lets You Down
Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...
Creating a 360-degree customer view using big data
With a 360-degree customer view, your company will drive up profits.
How valuable would it be to know everything about your customer's interactions with your...
What are actionable insights?
Every data company boasts its ability to provide actionable insights. Is this term more than marketing?
Business Intelligence vs actionable insights
Companies need to track their...
Breakage vs Engagement: The Financial Question for Loyalty Programs
Airline loyalty breakage is growing discussion point for many frequent flyer programs
Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions
Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why...
Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual
NB:Â Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes.
Great UX is data-driven. The data itself is usually...
Are frequent flyer miles a liability for FFPs?
Are miles a liability for frequent flyer programs?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
Using data intelligence to understand your customers
Do you understand your customers?
How do airlines identify customer needs?
How can loyalty programs use that data to improve customer loyalty?
Understanding your customers is more...
How hotels can use data to generate new revenue
Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...
Uber acquires machine learning startup
Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new...
Metrics to measure airline revenue performance
Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon.
Let me start this story with a quote...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
