Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions
Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why...
Google reveals how travelers use their smartphone
In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...
Segmenting frequent flyer loyalty member databases
Step by step guide on segmenting frequent flyer member databases.
Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
Leadership Interview: Managing Liability, Engagement & Redemptions
Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement.
How important is it for Loyalty...
Creating a new airline loyalty status tier – [Part One]
Creating a new loyalty status tier can make or break loyalty program economics.
From both internal and public perception - new loyalty tiers are exciting!
They...
How Airlines Measure Loyalty
For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
5 Simple Ways Hotels Use Data To Increase Revenue
How hotels use data to drive new revenue
In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...
Creating a new airline loyalty status tier [Part Two]
Creating a new airline loyalty status tier - part two
In the previous paper, creating a new airline loyalty status tier - part one, we...
Can Uber predict your credit rating more accurately than banks?
Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks?
What places...
Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual
NB:Â Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes.
Great UX is data-driven. The data itself is usually...
Are Asian Hoteliers Today Overwhelmed by Data?
Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...
Loyalty & Revenue Management – The Super Duo
"Show me the money!"
That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...
Measuring Loyalty – Tracking passengers who fly with competing airlines
Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics.
What would your frequent flyer program do if the most valuable...
How do you set Return-on-Investment expectations for Analytics projects?
How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
What are actionable insights?
Every data company boasts its ability to provide actionable insights. Is this term more than marketing?
Business Intelligence vs actionable insights
Companies need to track their...
Creating a 360-degree customer view using big data
With a 360-degree customer view, your company will drive up profits.
How valuable would it be to know everything about your customer's interactions with your...
Talking Data with Hilton: Jonathon Wardman, Vice President CRM
This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
Are Predictive Analytics In Marketing Helping The Wrong People?
The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...
Leadership Interview – Building Data Science Teams
I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines -...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...
American Airlines Going ‘Back to Basics’ To Prep For Big Data
As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...
Priceline Group predicts rise of travel besties – smart tech that understands traveller needs
“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands.
The...
Metrics to measure airline revenue performance
Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon.
Let me start this story with a quote...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
