Shadow Loyalty Members – The Revenue Hiding in Plane Sight
Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...
Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?
Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...
Measuring Loyalty – Tracking passengers who fly with competing airlines
Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics.
What would your frequent flyer program do if the most valuable...
Using data intelligence to understand your customers
Do you understand your customers?
How do airlines identify customer needs?
How can loyalty programs use that data to improve customer loyalty?
Understanding your customers is more...
Should Airlines & Hotels Extend Elite Status in Times of Crisis?
Extend elite status or Not to extend elite status?
That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
Uber acquires machine learning startup
Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new...
Are Asian Hoteliers Today Overwhelmed by Data?
Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...
3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings
There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...
Ensuring CRM Data Is Fit For Purpose
In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
Creating a new airline loyalty status tier [Part Two]
Creating a new airline loyalty status tier - part two
In the previous paper, creating a new airline loyalty status tier - part one, we...
Can Uber predict your credit rating more accurately than banks?
Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks?
What places...
How Big Data Is Driving Loyalty Program Revenue
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...
Segmenting frequent flyer loyalty member databases
Step by step guide on segmenting frequent flyer member databases.
Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
Creating a 360-degree customer view using big data
With a 360-degree customer view, your company will drive up profits.
How valuable would it be to know everything about your customer's interactions with your...
Breakage vs Engagement: The Financial Question for Loyalty Programs
Airline loyalty breakage is growing discussion point for many frequent flyer programs
Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
Leadership Interview – Building Data Science Teams
I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines -...
Status Match Would Be The Cover Photo of An Airlines Dating Profile
Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast.
Consider online dating,...
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices.
As airlines and their frequent flyer programs gather more...
Talking Data with Hilton: Jonathon Wardman, Vice President CRM
This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...
Leadership Interview: Managing Liability, Engagement & Redemptions
Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement.
How important is it for Loyalty...
Bad Data: When Big Data Lets You Down
Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...
How Big Data Helps Boost Marketing Conversion Rates
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
The New Frontier For Loyalty: Making Money
The New Frontier For Loyalty: Making Money
Large firms often use the latest buzzwords to make it sound like they know something about loyalty that...
