Thursday, December 12, 2019

How Big Data is Changing The Way We Fly

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more...
Propensity Modelling - Travel Data Daily

Audience Fragmentation – Propensity & Behavioural Scoring

Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...

Are frequent flyer miles a liability for FFPs?

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual

NB: Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes. Great UX is data-driven. The data itself is usually...

Metrics to measure airline revenue performance

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote...

How Big Data Helps Boost Marketing Conversion Rates

Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...

How do you set Return-on-Investment expectations for Analytics projects?

How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...

Breakage vs Engagement: The Financial Question for Loyalty Programs

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...

Are Asian Hoteliers Today Overwhelmed by Data?

Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...

3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings

There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...
american express black card

Hacking the American Express Big Data System for your advantage

Hacking American Express? Wait, what? Banks and card providers like American Express are increasingly becoming more reliant on predictive analytics, merchant and transactional data to...

Google reveals how travelers use their smartphone

In today’s mobile-first world, people turn to their phones regularly to help make travel decisions. In a new report, Google shares insight into the...

Data is everywhere but does it drive strategic decisions in travel?

Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit...

Can Uber predict your credit rating more accurately than banks?

Your Uber rating may be important, but what if it were possible for Uber to predict your credit rating more accurately than banks? What places...

5 Simple Ways Hotels Use Data To Increase Revenue

How hotels use data to drive new revenue In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...

Segmenting frequent flyer loyalty member databases

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

Uber acquires machine learning startup

Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new...

How airline loyalty programs use big data to drive new revenue

How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised...

Talking Big Data with HotelQuickly

TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is...

Measuring Loyalty – Tracking passengers who fly with competing airlines

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...

What are actionable insights?

Every data company boasts its ability to provide actionable insights. Is this term more than marketing? Business Intelligence vs actionable insights Companies need to track their...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...