Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...
Are frequent flyer miles a liability for FFPs?
Are miles a liability for frequent flyer programs?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
5 Simple Ways Hotels Use Data To Increase Revenue
How hotels use data to drive new revenue
In 2017, it's clear that the hospitality industry needs to prepare for even more disruptions that will...
Talking Big Data with HotelQuickly
TravelDataDaily caught up with the Chief Marketing Officer at HotelQuickly, Christian Mischler to talk about being a data-driven technology company, and how their business is...
Metrics to measure airline revenue performance
Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon.
Let me start this story with a quote...
Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices.
As airlines and their frequent flyer programs gather more...
How hotels can use data to generate new revenue
Hotel revenue management and use of analytics for room sales have remained virtually unchanged for decades since the early 1980s when hotels started looking...
Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions
Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why...
Status Match Would Be The Cover Photo of An Airlines Dating...
Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast.
Consider online dating,...
