Monday, July 24, 2017

Ensuring CRM Data Is Fit For Purpose

  In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...

Segmenting frequent flyer loyalty member databases

Step by step guide on implementing a customer segmentation solution - without paying millions for an enterprise platform. Want to dive deeper than traditional segmentation?...

Commercializing frequent flyer program member data

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...